LinkedIn Competitor analysis The BAM would be introduced in themarketat lower price as comparedto its competitors making automatic dispensers. As a manual dispenser, BAM would not much likely to steal the market share of its competitors who are engaged in catering automatic dispenser to larger firms.
On the other hand the competitors are highly fragmented inspecific industries and have limited resources, the competitors can pose a little threat to BAM If sales of BAM would be increasingand the product would be profitable, the barriers to entry would be few, prohibiting the new and potential rivals to enter into the market for mechanical adhesive dispensers.
SICs tends to be heterogeneouswith regard to its application and uses for the instant adhesives. BAM sale must be sale with the Vari drop needle, gluematictip and applicator.
As the sales of BAM increases, there would be decline in sales of one-ounce bottle.
The strategy of Loctitledoes not calls for low price market penetration, it calls forhighprices. With regard to this price, the production and plantengineers as well as the target customer would more likely to take purchase decision of equipment as well as accessories independently.
In case of high prices the purchase staff and design engineers would not find any difference in the process of decision making with other dispensers. In addition to this, the suggested price would allow the company to pursue with price skimming strategy in line also with the premium the company charges with its other product line.
Distribution Strategy At in the current stage, it is not recommend to bring any sort of changes in the distribution strategy. It would be recommend in future in case of intense competition or when BAM would become a high revenue generating product.
Through giving incentives to distributorsto stock equipment, the company would ask for selling new product BAM to allSuperBonder adhesivesas a compliment. The currentdistributionstrategy of the company revolves to sell products to maximum customers, the distribution network of company is wide and they are responsible to sell products at premium prices………………… This is just a sample partical work.
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