Their services and quality has made a special brand positioning in the minds and hearts of their customers.
International Marketing Environment International Marketing Environment Environment analysis for international marketing One of the fundamental steps that needs to be taken prior to beginning international marketing is the environmental analysis.
However, the very specific and unique nature of each individual nation needs to be looked into. Below we consider the nature of an international PEST Analysis, and the influence of tariff and non-tariff barriers. Socio-cultural Culture, religion and society are of huge importance.
What are the cultural norms for doing business? Will cultural norms impact upon your ability to trade overseas? Putonghua is very difficult for many Western people to learn. Technology Do copyright, intellectual property laws or patents protect technology in other countries? China and Jordan do not always respect international patents.
Does your technology conform to local laws? Tariff and Non-Tariff Barriers. There are a number of fences that companies need to plan for when initialising international marketing. Tariff and non-tariff barriers are still very common, even today.
Tariff barriers are charges imposed upon imports — so they are a form of import taxation. This could mean that your margins are reduced so much that trading overseas becomes too unprofitable. However they are normally transparent and you can plan to take them into account.
Non-tariff barriers are trickier to spot. Governments sometimes act in favour of their own domestic industries rather than allow competition from overseas. Bureaucracy is a hurdle often encountered by exporting companies — it takes many forms and includes unnecessary hold-ups and red tape.
Quotas are another form of non-tariff barrier i. PEST is a well-known and widely applied tool when considering the external nature of the domestic market. However, it is equally as useful when applied to the nature of the international marketing environment. How easy will it be to move from purely domestic to international marketing?
Would your business benefit from inward foreign investment? What is the nature of competition within each individual market, and how will companies from other nations compete when you meet with them head-to-head in unfamiliar countries?
Many other factors that are specific to your organization or industry.The recent post SWOT Analysis: A Powerful and Underutilized Tool was very popular and generated some terrific comments.
This post is a follow-up with a list of.
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PESTEL 5/5(3). Conclusion. countries, such as China and Brazil, this is an advantage to the European Industry, because there is always the opportunity to merge Threats: * Consumers are growing more and more health conscious and fitness aware that the affects of alcohol are similar, whereas on the other hand beer has the following side effects, such as; weight gain and bloating.
How to be successful in China: A SWOT analysis. Article This article applies the popular strategic tool of SWOT (strengths, weaknesses, opportunities, and threats) analysis to plant location.
PEST analysis is an essential management tool which assesses the macro-environmental factors.
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It is generally conducted for businesses and projects. The analysis helps decision-making and other management processes. It studies many elements under the following factors.