Now, it is time to envision how to apply the Internet of Things IoT to improve supply chains. Provides a framework companies can use to envision how to apply the IoT to their supply chains Applies the IoT framework to semiconductor, automotive, and ecommerce supply chain improvements Explains the capabilities organizations must have to implement IoT technologies Multi-Stop Trucking:
Site map How do you measure success in a digital campaign? Getting more YouTube fans, Facebook likes or newsletter sign ups is all well and good, but do these actually translate to more sales and justify the initial spend?
We look back at some of the best food campaigns of the past year that show how digital success translates into real world cash. This case study outlines how the chocolate bar brand Roi research paper to reachpeople within just three days of launch, without any seeding and for less cost than bidding on brand keywords.
Without seeding, the campaign smashed their target ofpeople within just three days of launch — showing that with a little creativity, search continues to throw up opportunities for increasingly cost-effective marketing. As the PPC budget was being used on misspellings, naturally not nearly as competitive as the actual brand terms or popular keywords, Snickers was getting more bang for its buck.
How Nilla Wafers beat Oreo for brand engagement Results: The Facebook ad campaign for Nilla Wafers also was able to reach By combining likes, comments, shares, and estimated impressions to create an engagement score, Nilla Wafers was found to have a score of against 46 admin posts during the time period analyzed.
This is a massive 11 times higher than the U. Social media buffs take note: Each area of civic activism was represented by a Lebanese superhero, who represented the programme as an ambassador and spoke about the effort to the media. Kids became proud to affix another badge to their Picon sash would be more inclined to eat a sandwich spread with Picon at lunchtime.
Picon developed 'Happiness Heroes', a programme that taught civic education to school children and allowed them to apply those lessons outside of the classroom through civic works projects. Superheroes and civic duty- A positive reason to share The campaign reached 6, students.
Together, those students collected two and a half tons of bottle caps, recycled two tons of paper, and planted 1, trees. The students also helped families in need, entertained 2, seniors, renovated 15 public schools, and helped people with special needs participate in sports events.
InLebanon's Ministry of Education announced that the Happiness Heroes programme would be integrated nationwide. How Smart Balance conquered margarine giants with digital health drive Results: Reinvigorating a stale site with stronger content and calls to action The Smart Balance site was languishing and had experienced declines in many important areas.
The project was to be much more than a re-skinning.
And along the way, several thousand coupons were delivered and the Smart Balance email database grew over fold. View the key stats below, comparing the days since the new site launched to the days immediately preceding: Overall, the continued brand advertising turned the buttery spread category on its head and helped Smart Balance to become the 2 brand in the category, behind Flora.Improve your customer experience and contact center operations with these resources, including professional white papers, in-depth executive briefs and on-demand videos.
Incentive Travel Industry Index powered by SITE Index, IRF Outlook and FICP Released! by Incentive Research Foundation • October 15, Society for Incentive Travel Excellence (SITE), Incentive Research Foundation (IRF), and Financial and Insurance Conference Professionals (FICP) are proud to announce the release of the first joint study of the global incentive travel industry.
Sarah is a writer for CultureIQ. By analyzing and condensing cutting-edge research and data, she helps leaders and HR professionals develop their instincts and arrive at actionable insights for employee engagement and business benjaminpohle.com loves to consider the possibilities of humanizing, organizing, and minimalizing all things HR.
Employee engagement drives individual performance in an organization, but do companies with more engaged employees out-perform those with a less-engaged workforce?
Scholars, consultants, non-profits, and companies have been researching the ROI of employee engagement for quite some time.
Investment research & commentary. Find in-depth expert analysis and economic research to help you make confident investing decisions. Receive C.H. Robinson’s white papers by email when you enter your contact information and request a white paper on topics such as supply chain optimization, transportation savings, lead time and its effect on costs, and fuel surcharges.